What’s on mobile’u squeaks – a subjective summary of 2014
Before we move on to the aspect ofóin commerce, let’s start with technology, because it is the technology that has a decisive impact on mobile sales. In 2014 its premiere had Android 5.0, który has finally unified the whole Google ecosystem. We finally got one spóA new style in app design – Material Design, który appealed even to die-hard Apple fans – editors from The Verge. However, Android Lollipop introduces more than just visual changes. The new system focuses on róThey also improve the flow of information between devices with which they are connectedóThe technologies used by the user. That’s why you’ll find it róalso on the Smart Watch’and in cars. Google promises that all these devices will co-ócooperate and exchange information instantly.
What’s happening at Apple?
This time róalso the Cupertino giant finally showed something interesting. The first new feature was iPhone 6 and its bigger brother – iPhone 6 Plus. Apple stopped telling users that 4 inches is the perfect size for everyone. So we have two new phones. OpróIn addition to the larger screen, they also introduce other interesting innovations. The first of which is Apple Pay, The mobile payment system, which from the beginning has enjoyed strong supportóThe biggest operator in the worldópayment cards. At this point we must not forget about another innovation, which is Apple Watch. Sure, Smart Watches have been on the market for over a year now, but Apple was the first to introduce a watch that supports mobile payments! The product itself introduces róWe also have a new wayób interaction with the interface – emphasis. Until now, we’ve only had touch.
BlackBerry próis trying to resurrect a legend
But before we move on to RIM, spóLet’s look at other manufacturersóin mobile devices. It’s rather predictable here. Samsung presented next generations of its flagship phonesów – Galaxy S5 and Note 4. An interesting fact is Galaxy Edge, który is the first phone with curved screen. Let’s treat it, however, as a demonstration of the manufacturer’s technical capabilities, and not a product with a chance to win the market.
A significant growth of popularity is observed in Motorola, which is the most popular mobile phone in the worldóAfter being acquired by Google, the company launched two very successful models of mobile phonesów – Moto G and Moto X (this year they lived to see their successorsów). Over time, the product lineóThe company does not focus only on smartphones Moto E. Despite selling the brand to China’s Lenovo, it was Motorola that was responsible for Google’s flagship phone this year – Nexus 6. The company does not focus only on smartphones and this year introduced its own smartwatchóOf course, the company is doing very well in the smartwatch segment – Moto 360, rated by many as one of the prettiest.
Canadians, on the other hand, still cannot get over the fact that the QWERTY keyboard is no longer their competitive advantage and the world has fallen in love with large screens. Próbtaining lost customersóin was the premiere of the model Passport with unusual, square screen. BlackBerry, however, is still very attached to the tradition and próbuje reach out to conservative customersów, resulting in the model Classic.
Speculative bubble or valuable products?
At the beginning of the year, there was probably the most famous acquisition in the history of the mobile market. Loud because it was probably the first time someone paid $19,000,000ów for a mobile application. This is how much Facebook has spent on the purchase of communicator Whatsapp (more on GoMobi.pl here and here), companies whichóThe game hasn’t earned a single dollar so far. Whether this investment will prove profitable, time will tell. In the minds of consumersóUber has established itself in Poland. Its premiere in Poland was a big event. It can also be seen that it is slowly winning the hearts ofów.
Let’s learn from failures
Perhaps the biggest failure of 2014 is the wasted potential of the game Flappy Bird. For unspecified reasons it became incredibly popular at the beginning of this year. However, its twórca, instead of monetizing the business, decided to remove the game from the App Store and Google Play. At this point it is still worth mentioning the project Ello – for a good week móall the media in the world were talking about it. This first social network without ads, however, was quickly forgotten.
Success will probably not be róAlso the smartphone used to buy on Amazon, which is the Fire Phone, któThe smartphone was presented by Amazon some time ago. Of course, the company is doing great in the segment of readersóin e-books – Kindle, it manages to róThe company also sells tablets, but with smartphones it will not be so easy.
And Poland continues to mobilize
One in three online stores have mobile solutions, according to mGenerator report.pl. However, it is much worse for companies. Only 5 per cent of the. enterprises employing more than 50 peopleób has implemented mobile websites. There’s also the problem of low awareness among business owners about the benefits of introducing such. Polish companies still have a lot of work to do.
By far the most important event for the Polish e-commerce industry this year was opening centersóin logistics Amazon in Wrocław and Poznań. The American giant has shown in this wayób, that it treats this region of the world more and more seriously when it comes to sales. However, this is not the end of the company’s investments in Poland. At the beginning of December, Amazon announced that it would establish its innovation center in Gdansk. Interestingly, it will be created on the basis of the Polish company Ivona Software, whichóThe giant bought Google at the beginning of 2013.
Investments in Poland announced by róIt is also visible that Google is slowly winning the hearts of usersóre wants to build a campus in Warsaw – startup incubatorów. This decision was announced by Eric Schmidt in June, during his visit to Poland. It will be 3. such a center in the world, after London and Tel Aviv.
Another important event for the Polish e-commerce and m-commerce market was the emergence of spóPolish Payments Standard. Its aim is to create a universal mobile payment system. BLIK, because this is the name of the project, it is to be launched at the beginning of 2015.